A billion-dollar industry and the future of online advertising, Influencer Marketing became the world’s fastest-growing marketing method in 2019. Influencer Marketing is leveraging the reach of an Influencer who has built a large following and strong brand reputation in a particular niche to support brands, endorse products/services, or co-create content, with the intent to increase brand awareness and drive sales.
An influencer from a marketing perspective is: “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.”
Influencer Marketing, partnered with Lifestyle Marketing, generates 11 times more return on investment than many traditional forms of marketing. We match influencers with the target demographic to create organic-driven online and influencer campaigns, are key to building brand story, increase brand awareness, and improve ROI.