Kesi Gardner is an educator, marketing consultant, and storyteller. Her blog is hailed as one of the top marketing blogs in the Jamaica.
She has worked in the non-profit world, PR, and marketing positions for more than 10 years and provides consulting services as Director of The Storyteller Agency. Co which focuses on public relations, content creation, marketing consultation and influencer marketing..
Many people in the UK, United States, Caribbean and across the world have begun working remotely. If they haven’t been furloughed or laid off; schools have canceled classes for weeks; and restaurants, retail stores, bars, gyms, and other gathering places have closed or limited opening hours. Major events were postponed with a domino-like effect, including Carnival here in Jamaica, South by Southwest, and virtually all sporting events, such as the Olympics, NBA, NFL, and Champs.
These closures are all attempts to force social distancing, a crucially important global public health intervention that can help stop transmission of the coronavirus. With COVID-19, many people in the US, UK and the Caribbean will at some point, either this year or next, get exposed to this virus. Social distancing, health authorities confirm, can slow the spreading, helping to ease the burden on our delicate health care structure. Best practices require maintaining at least…
To launch my Creatives of the Future e-book, (to sign up to receive it, click here) I interviewed some creatives who were already monetizing their platforms because of their work on social media. One of those people is creative director Rockstaar. Here is his story.
What do you do for a living? All-round creative: creative director, photographer and videographer.
How many followers do you have? 9,289 followers
If you could eat any type of food (right now) what would you buy? pasta
What is your dream job? Restaurant owner
What Netflix series are you bingeing on? Narcos
Favourite Influencer/YouTuber of all time? None.
How has social media helped your career? Strangely, every time I post I get a new client from social media.
What advice would you give others trying to make a name for themselves?“Believe in you like how you’d believe in someone…
Kesi Gardner is an educator, marketing consultant, and storyteller. Her blog is hailed as one of the top marketing blogs in Jamaica.
She has worked in the non-profit world, PR, and marketing positions for more than 10 years and provides consulting services as Chief Storyteller of The Storyteller Agency. Co which helps brands stand out in a crowded market.
Early in her career, Kesi worked as a graphic designer with several companies, including a multi-national advertising agency, McCann-Erickson Jamaica, where she gained valuable knowledge in conceptualizing the “big idea” and bringing it to life. However, entrepreneurship was always at the forefront of her mind.
In 2007, she landed a contract to work as one of the first in-house graphic designers at Digicel Jamaica.
In the meantime, she built her t-shirt e-commerce site using the local post office to ship to countries as far as Japan and Germany. She used “influencers” to help rep the brand, using organic posts on social media to drive most of the sales. “It was much easier to sell then because customers would post pics of themselves in the t-shirts for free or in exchange for a t-shirt,” said Kesi Gardner.
After two years, she decided to back to school and received a master’s of arts degree from Notre Dame of Maryland University in communication with a concentration in social media marketing.
Still while an intern, she received a job offer from an international NGO, called Africare. There, she managed the online component of the marketing communications program, while writing opinion editorials on behalf of the President for news sources like Huffington Post. Her passion for social media and digital marketing grew, and she was proud when her efforts garnered a 25% increase in donor loyalty for that year. She was even featured on Philanthropy.com.
In the past decade, she’s worked with three of the top advertising agencies in Jamaica. While there, she worked on several 360-degree campaigns in the finance, insurance, and consumer goods industries.
“We’ve worked with brands like Those Creative People, CPJ, Ministry of Culture, Gender, Entertainment and Sport, Kingston Industrial Garage and Joy Spence’s Appleton Estate Rum Tour,” said Kesi Gardner, Chief Storyteller.
She’s now expanded her market regionally helping SMEs to build e-commerce based websites, so they can expand their reach, with chatbot and online appointment capabilities.
The bloggers have now amped up their affiliate marketing game, using U.S. based programs to diversify their income as most local appearances have been postponed or canceled.
“Everyone should now think of themselves as a brand. Your personal brand and how you present yourself online is now more important than ever as the face-to-face is no longer an option.” Kesi said.
Brands are also now requesting more locally relevant content such as pictures using regular people (not stock photos) to capture potential customer’s attention.
“The younger market needs to be stimulated and inspired. There’s a lot of noise, especially on Instagram and so clients come to us, to create something unique that will stand out above all the noise,” she said.
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Perhaps you’ve had your website since the internet was invented. You know you need a change, but before you meet with a web developer, here are a few things to consider:
First question you need to think about when redesigning your website is who is the target? These are the people who will be visiting your site and to learn more about you. Once you’ve established the target audience for the website, it will be easier to map out the necessary additions needed like social media feeds, live chat options, audio and video capabilities to make it more appealing to them.
Another question you need to ask yourself about is functionality. In today’s mobile world, people are consuming online content from different devices while on-the-go. Websites that are only designed to perform on desktop computers will no longer succeed in the digital world. Your website should be designed to adjust to screens of different desktop and mobile devices.
Another thing to consider, is your website on brand? If you’ve had your website for a few years, it might be possible that the company’s branding itself has changed. Its best that your website coincide with any rebranding efforts you have made offline to avoid confusing your target audience.
Finally, you need to consider your budget. You should establish what you are able to spend beforehand. Talk with the stakeholders in your company to assess what the company can realistically afford, then get quotes and compare them. Different agencies will offer different services and varying prices. Weigh your options and choose the best one based on what works for you and the needs of your company.